Martha Stewart bedding

Objective:

The objective of the advertisements is to increase brand awareness by bringing in new consumers, for example, luxurious shoppers, to help increase the reputation of the brand.

Big Idea:

The quality of Martha Stewart bedding and linens has luxurious quality for its consumer.

Audience & Location:

Gen X men who shop at luxurious brands. Placed in Las Vegas out of home, print, and transit spots.

Partner: Taylor Hilovsky