Harrisonburg Farmers market

Objective:

Drive foot traffic to the Harrisonburg Farmers Market during February and winter months.

Big Idea:

The Harrisonburg Farmers Market is the perfect place to buy a gift during Valentine’s Day.

Audience & Location:

Middle-aged women ranging from 25-44 who use social media, specifically Instagram. Social media content will be posted on Instagram during the month of February.

Branding:

My partner, Grace May, and I worked to create consistency with the color scheme and typefaces provided and used by the Harrisonburg Farmers Market.

Partner: Grace May