Jalisco, mexico

Objective:

The objective of the advertisements is to increase tourism in Jalisco, Mexico among adults over 18 (legal drinking age in Mexico) by 10% within one year.

Big Idea:

The birthplace of tequila is the perfect vacation spot for adults over drinking age to relax and enjoy a good time.

Audience & Location:

Adults over the drinking age. Advertisements being placed in hotels, travel websites, and airports.

Partner: Julia Kruger