Spindrift

Objective:

Our campaign objective is to reposition Spindrift as a healthy caffeine option for healthcare workers, and increase sales by 15% for the Half & Half product within 6 months by using out-of-home advertisements such as billboards, transits, and magazine spreads.

Big Idea:

Spindrift will give healthcare workers a steady energy source throughout their shift after they have consumed Spindrift Half & Half.

Audience & Location:

30-34 year old nurses in metropolitan cities near hospitals.

Partner: Grace May